White Revolution 2.0 compare to White revolution 1.0
Overview of White Revolution 2.0
Objective :
Increase milk production : aim for a supply target of 100 million kilos of milk per day by the end of the fifth year.
Empowerment of farmers : focus on the integration of women in the dairy sector to strengthen their economic independence.
Combat malnutrition : improve the nutritional outcomes of children and vulnerable populations through increased milk availability.
Historical context :
It is based on the original White Revolution, started in 1970 by Dr. Verghese Kurien, who transformed India into the world's leading milk producer.
Also known as "Operation Flood", this initiative aims to replicate past successes with updated strategies.
Margdarshika :
A global framework for the formation and strengthening of 200,000 new multipurpose primary agricultural cooperatives (MPAC).
Emphasis is placed on the creation of dairy and fishing cooperatives to diversify rural income sources.
Key initiatives :
10 initiatives in 100 days :
Focus on the autonomy of the cooperative sector and largescale development in many sectors, especially in agriculture, dairy products and fishing.
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White Revolution 2.0 White Revolution 1.0 (1970) :
Object : Increase milk production through milk cooperatives and improve rural incomes.
Major Achievement : Creation of a cooperative framework, leading to a spectacular increase in milk production from 17 million tons in 195152 to 146 million tons in 201819.
Main objective : Development of infrastructure, creation of dairy cooperatives and improvement of rural life.
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White Revolution 2.0 :
Objective : Increase milk production, empower women and fight malnutrition ensuring sustainability.
Key initiatives : Focus on the modernization of cooperatives, the integration of technology and improving financial inclusion.
Main objective : Integration of women in the workforce, promoting natural agriculture and gaining selfsufficiency in the production of milk machines.
Current status of milk production in India
World leader : India is the largest producer of milk in the world, with production reaching 231 million tons in 20222023. Principal farmers' shares :
Uttar Pradesh (15.72%)
Rajasthan (14.44%)
Madhya Pradesh (8.73%)
Gujarat (7.49%)
Andhra Pradesh (6.7%) 70%)
These states together contribute to more than 53% of the total production of milk in the country.
Availability per capita :
The national per capita availability of milk is 459 grams per day, higher than the global average of 323 grams.
There is variability, with availability ranging from 329 grams in Maharashtra to 1,283 grams in Punjab.
Contribution of the dairy sector :
The dairy group contributes about 40% of the total production value of agriculture, livestock, forestry and fishing, i.e. 11.16 lakh crore.
Predictions for the future
Increasing production goals :
The initiative aims to improve milk supply from 660 lakh liters per day to 1000 lakh liters in the next five years.
Empowerment of women :
Particular attention is paid to the integration of women in the dairy sector, thus strengthening their role and contribution.
Sustainable development initiatives :
Planning to strengthen natural agricultural practices through responsible breeding, improve soil fertility and reduce dependence on chemicals.
Export potential :
Objective: to make India a major player in the world dairy market by increasing foreign exchange earnings through exports.
Empowerment and economic impact
Empowerment of women :
Significant involvement of women in the dairy sector, especially in Gujarat where 36 million women are engaged.
The turnover generated by women in Gujarat is ₹ 60,000 crore, which shows the economic potential of women in agriculture.
Formal employment : initiative to ensure that milk production payments are made directly into women's bank accounts, thus strengthening their financial autonomy.
The fight against malnutrition :
The increased availability of milk is expected to bring a significant benefit to poor and malnourished children, bridging critical nutritional gaps.
Mothers involved in milk cooperatives are positioned as main actors in providing adequate food for their families, thus reducing the rate of malnutrition of children.
Integration of the agricultural and dairy sector
Natural agriculture :
Strengthen natural farming initiatives through breeding, with an emphasis on sustainable agricultural practices. The use of animal manure as organic fertilizer to improve soil fertility and reduce dependence on chemical inputs.
Selfsufficiency :
Commitment to manufacture 100% of the machinery related to the dairy industry in the country, thus reducing the dependence on imports from countries such as the Netherlands and Japan.
This initiative aims to strengthen domestic production capacities and promote economic independence.
Development of the cooperative
PACS Applicability :
Link primary agricultural credit companies (PACS) to a wide range of activities including dairy, fisheries and retail services.
Objective: enroll PACS in every panchayat, ensuring that collaborative services are accessible at the local level.
Strengthen the structure of the cooperative :
Improve the operational capabilities of PACS by adding 25 different tasks, making the entity sustainable in the local economy.
A strong cooperative structure should strengthen the district cooperative banks and then the state cooperative banks.
Financial inclusion and digitization
Cooperation between cooperatives :
Successful pilot programs in Gujarat have led to the opening of more than 4 million bank accounts in cooperating banks, facilitating access to financial services.
Deposits of more than 550 crores show the financial impact of the empowerment of the members of the cooperative.
Digital Transactions : Introduction of microATMs and credit cards to facilitate digital transactions, thus improving financial literacy and access for women.
Government commitment and future objectives
Budget support :
The government's guarantee that collaborative initiatives will receive full budget support, thus reinforcing their importance in national development strategies.
Export potential :
Plan to make India a major player in the world dairy market by increasing foreign exchange earnings through exports.
Focus on improving dairy infrastructure and local production of testing equipment to ensure the quality of dairy products
Conclusion
Transformative Potential:
White Revolution 2.0 is set to empower women, enhance nutritional outcomes for children, and strengthen India’s dairy sector.
The initiative reflects the government’s commitment to fostering cooperative development and achieving selfsufficiency in the dairy industry, ultimately contributing to rural economic growth and the overall prosperity of the nation.